I get asked A LOT about social media measurement. Generally the questions fall in to a couple of buckets – but predominantly I get the "ROI" question. There are a lot of answers that I could give. One of the "social media gurus" favorite answers (judged solely on the frequency and douche biggish tone in [...]
Post from: Search Engine People SEO Blog
Engagement: Your one stop social media metric
Source: http://feedproxy.google.com/~r/SearchEnginePeople/~3/MiFl-fAGxQM/engagement-your-one-stop-social-media-metric.html
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