Social media is a direct offshoot of local search and is the modern equivalent to word-of-mouth advertising. Both users and search engines are taking notice making social media an increasingly vital element to any marketing strategy
Post from: Search Engine People SEO Blog
The Convergence of Social & Local: How Social Media is Helping Local Businesses
Source: http://feedproxy.google.com/~r/SearchEnginePeople/~3/8fZ7c9I71i0/convergence-social-local.html
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