Practical Tips for Advertising Testing

Advertising is one of the most expensive elements in the marketing mix, whether print, broadcast or online. And because of the fickle and subjective nature of advertising, seemingly great ideas can flop, while unexpected approaches surprise even the most experienced marketers. With all financial investment at stake, it makes sense to gain insight into customer [...]

Source: http://constructionmarketingblog.org/practical-tips-for-advertising-testing/

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