One thing that I used to always recommend was PPC above Media Buys. Not only could you get a great return, but it was so easy to set up and get live. Unfortunately since the market is saturated with competitors, those nice CPAs get worse and worse each year and sometimes become unprofitable. So where can you turn for relevant and instant traffic? I started taking my clients, especially start ups to doing media buys instead.
Post from: Search Engine People SEO Blog
Tired of PPC and Rising CPAs? Try Media Buying Instead.
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Written by Adam Riemer, Adam Riemer Marketing, LLC
Source: http://feedproxy.google.com/~r/SearchEnginePeople/~3/A7bSU7H7ycQ/media-buying-instead.html
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