What's the ROI?: Measurement and Valuation of Social Media Accounts as Intangible Assets.

Can accounting really be more important than control in the awesome world of social media? I'd say so. Success in social media has to be about delivering value. Doing meaningful things. Earning and deserving attention. And then, accounting for that awesome activity afterward.

Post from: Search Engine People SEO Blog

What's the ROI?: Measurement and Valuation of Social Media Accounts as Intangible Assets.

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Written by Glenn Friesen, Glenn Friesen

Source: http://feedproxy.google.com/~r/SearchEnginePeople/~3/BYB9cB6dHNE/social-roi-control.html

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