Google Redefines "Phrase" and [Exact] Match Types

Starting in mid-May, Google AdWords will have new meanings for phrase match and exact match, to "include plurals, misspellings, and other close variants". This will be the new default setting, however, you also have the option to revert back to the traditional setting for phrase and exact match keywords.

Post from: Search Engine People SEO Blog

Google Redefines "Phrase" and [Exact] Match Types

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Written by Shockley Au, Shockley Au

Source: http://feedproxy.google.com/~r/SearchEnginePeople/~3/J5r9yHOHlMI/phrase-exact-match-change.html

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