Post from: Search Engine People SEO Blog
Measure Search Marketing Efficiency Beyond ROI With Net Revenue per Visit
Source: http://feedproxy.google.com/~r/SearchEnginePeople/~3/UxeAYhjLhgs/measure-net-revenue-per-visits.html
Friday, March 2, 2012
Measure Search Marketing Efficiency Beyond ROI With Net Revenue per Visit
If (like many sites) you're making money both from selling a product and from selling ad impressions on the site, you'll need to help your ad sales team hit their traffic numbers while making sure you're growing product sales. That's why in addition to metrics like visits, page views, and (of course) revenue, you should measuring your net revenue per visit over time.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment