With these new custom segments it is possible to gain insight in the relationship and synergy between your Adwords campaigns and apply a more detailed attribution modelling to your online marketing activities.
Post from: Search Engine People SEO Blog
How To Setup Query Attribution Modelling In Google Analytics [PPC]
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Written by Kristian Humle Lauritsen, Marketing Lion
Source: http://feedproxy.google.com/~r/SearchEnginePeople/~3/_hqzGCVZHLk/attribution-modelling-google-analytics.html
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