Content Marketing: How To Sell Executives On The Idea & Cost

What Is Content Marketing? Content marketing is the process of publishing content that helps to engage or entertain a prospect and then move them into the sales funnel. Content marketing isn’t necessarily new, however, over the last few years it has become more popular with all types of online marketers mostly because ... Read more

Source: http://www.seo.com/blog/content-marketing-how-to-sell-executives-on-the-idea-and-cost/

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